Privacy Policy

Merrylakes.com (“we” or “us” or “our”) respects the privacy of our users (“user” or “you”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our hotel booking website, including any other media form, media channel, mobile website, or mobile application related or connected thereto (collectively, the “Site”). Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.

We reserve the right to make changes to this Privacy Policy at any time and for any reason. We will alert you about any changes by updating the “Last Updated” date of this Privacy Policy. Any changes or modifications will be effective immediately upon posting the updated Privacy Policy on the Site, and you waive the right to receive specific notice of each such change or modification.

You are encouraged to periodically review this Privacy Policy to stay informed of updates. You will be deemed to have been made aware of, will be subject to, and will be deemed to have accepted the changes in any revised Privacy Policy by your continued use of the Site after the date such revised Privacy Policy is posted.

Collection of Personal Information

We may collect information about you in a variety of ways. The information we may collect on the Site includes:

Personal Data

Personally identifiable information, such as your name, surname, address, email address, phone number, age, passport information, and demographic information (such as your gender or age) that you voluntarily provide to us when you register with the Site or when you choose to participate in various activities related to the Site.

Derivative Data

Information our servers automatically collect when you access the Site, such as your browser type, your operating system, your IP address, your location, and the time and date of your visit.

Payment Data

Financial information, such as data related to your payment method (e.g. valid credit card number, card brand, expiration date) that we may collect when you make a reservation or purchase through the Site. We store only very limited, if any, financial information that we collect. Credit card data is tokenized and held by our third-party payment processors.

Booking Data

Information related to your hotel booking, such as the dates of your stay, room preferences, number of guests, license plate, and any special requests or expenses incurred.

Other Data You Provide

Any other information you voluntarily share with us through the Site or via email, such as messages to customer support.

Use of Personal Information

Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you via the Site to:

• Process and confirm reservations and payments
• Communicate with you regarding your reservation
• Send you booking confirmation and updates
• Provide customer support and answer inquiries
• Improve our services and develop new ones
• Personalize your experience on the Site
• Send marketing and promotional communications, if you have opted in
• Compile anonymous statistical data for our own use or for a third party’s use
• Assist law enforcement as necessary
• Prevent fraudulent transactions and monitor against theft

Disclosure of Personal Information

We may share information we have collected about you in certain situations. Your information may be disclosed as follows:

By Law or to Protect Rights

If we believe the release of information about you is necessary to respond to a legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others, we may share your information as permitted or required by any applicable law, rule, or regulation.

Third-Party Service Providers

We may share your information with third parties that perform services for us or on our behalf, including payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance.

Marketing Communications

With your consent, or with an opportunity for you to withdraw consent, we may share your information with third parties for marketing purposes, as permitted by law.

Business Partners

We may share your information with our business partners to offer you certain products, services or promotions, where permitted by law.

Other Third Parties

We may share your information with advertisers and investors for the purpose of conducting general business analysis, where permitted by law. We may also share your information with such third parties for marketing purposes, as permitted by law.

Sale or Bankruptcy

If we reorganize or sell all or a portion of our assets, undergo a merger, or are acquired by another entity, we may transfer your information to the successor entity, where permitted by law. If we go out of business or enter bankruptcy, your information would be an asset transferred or acquired by a third party, where permitted by law.

Security of Personal Information

We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse. Any information disclosed online is vulnerable to interception and misuse by unauthorized parties. Therefore, we cannot guarantee complete security if you provide personal information.

Children Under Thirteen

The Site is not intended for children under 13 years of age. No one under age 13 may provide any information to or on the Site. We do not knowingly collect personal information from children under 13. If you are under 13, do not use or provide any information on this Site or on or through any of its features/register on the Site, make any purchases through the Site, use any of the interactive or public comment features of this Site or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us at the email address provided at the end of this document.

Your Rights Regarding the Use of Your Personal Information

You have the right at any time to prevent us from contacting you for marketing purposes. When we send a promotional communication to a user, the user can opt out of further promotional communications by following the unsubscribe instructions provided in each promotional e-mail. You can also indicate that you do not wish to receive marketing communications from us by contacting us via the email address or phone number provided at the end of this document.

Under the GDPR and UKGDPR, you have the right to:

• Request access to your personal data.
• Request correction or deletion of your personal data.
• Object to our processing and restrict processing of your personal data.
• Request that we transfer your personal data to another organization, or directly to you, under certain conditions.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us at the email address or phone number provided at the end of this document.

Contact Information

If you have questions or comments about this Privacy Policy, please contact us at:

Merrylakes.com